Logo & Visual Identity for a Raw Dog Food Company

This was the most fun I've ever had with a project. From the font selection to having Bubba, the English Bulldog, be part of the logo, I smiled the whole way through.
Canid Roots reached out to Copa Design and I was tasked with designing their logo, visual identity and food label. Canid Roots strives to make Raw Dog Food accessible and convenient for all dog owners. They believe that every dog deserves to live their best life. That their food should be as important as human nutrition.
Their recipe couldn't be simpler: Chicken, Care and Carrots. And that's what inspired me to create the recipe icons and a vivid color palette to support the logo. I also came up with the slogan: If dogs could review us they'd say: W**f kibbles.
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